b'WINGSPREAD IV: STATEMENTS OF NATIONAL SIGNIFICANCE (1996) 1. Customer Service: The fire service must broaden its focus from the traditional emphasis on suppression to a focus on discovering and meeting the needs of its customers. 2. Managed Care: Managed care may have the potential to reduce or control health care costs. It also will have a profound impact on the delivery and quality of emergency medical services. 3. Competition and Marketing: In order to survive, the fire service must market itself and the services it provides, demonstrating to its customers the necessity and value of what it does. 4. Service Delivery: The fire service must have a university applicable standard which defines the functional organization, resources in terms of service objectives (types and levels of service), operation, deployment, and evaluation of public fire protection and emergency medical services. 5. Wellness: The fire service must develop holistic wellness programs to ensure that firefighters are physically, mentally, and emotionally healthy and that they receive the support they need to remain healthy. 6. Political Realities: Fire service organizations operate in local political arenas. Good labor/management and customer relations are crucial to ensuring that fire departments have maximum impact on decisions that affect their future. 7. Leadership: To move successfully into the future, the fire service needs leaders capable of developing and managing their organizations in dramatically changed environments. 8. Prevention and Public Education: The fire service must continue to expand the resources allocated to prevention and health and safety education activities. 9. Training and Education: Fire service managers must increase their professional standing in order to remain credible to community policy makers26'